The Queensland of Australia is one of the fastest growing tourist regions in the world and Australia really knows how to sell this region to the public. With so much sunshine, they have for a long time been calling the Queensland the Sunshine State and with good reason as there is very little rainfall in this region, another factor that also makes it an excellent tourist region year round.
In an attempt to further boost tourism, Tourism Queensland, will be unveiling their latest slogan for the region at an event to take place on the Gold Coast. The new saying, designed to take the place of the old one, Where Else But Queensland, is going to help express the true nature of the region with the new tagline, Queensland, Where Australia Shines. This is truly a much better slogan.
You might think changing a slogan won’t be very impactful but when you realize there will also be four million dollars invested in this campaign, then you know tourism will get a big boost. This region will get some additional attention when Oprah comes to visit. This will be a global campaign, comprehensive in it’s scope to reach out and encourage people to come.
Rightfully so, as this region has some of the most incredible shorelines and weather making it an incredible destination for travelers to visit and since it also encompasses the Daintree Rainforest and Great Barrier Reef as well, it is an area of natural significance as well. And its new slogan does a lot to tell visitors about the Queensland as it is not only filled with sunshine but also with an Australian population that truly shine as well. And looking to the future they are also planning on launching new brand campaigns for the Tropical North Queensland, Brisbane , Gold Coast, and Sunshine Coast regions during the upcoming year.
The unveiling of the new face for Australia is being done along the gorgeous Gold Coast. There are many people who feel that it is definitely time for the new slogan as the current one has been in use for promoting the Queensland for twelve years. So the time for a change is now, and it will present a fresh appearance for those around the world as they think about this region full of beauty.
To uncover details regarding Gold Coast hotels go to goldcoastinformation.com to locate attractions and accommodations in this wonderful region. You can also locate Broadbeach apartments at goldcoastinformation.com. There are professionals available if you have questions.